Monday 13 June 2011

Branding Trends: #2 Printed Tape

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TREND #2 PRINTED TAPE
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Somehow tape has gone beyond a functional object and crossed over to the Point-of-Sale slash Packaging slash Craft arena. It's no longer something that helps you wrap a present but has a DUAL purpose; it allows you to seal and brand at the same time.

Such a simple thing, TAPE, but it can be used in so many ways.
Here's a few ideas of how to use branded tape to get your creative juices going.

As a simple closure for an envelope.
On the floor to section off an area or mark your desk turf.
Diagonally across blank ready-made folders - cheap and effective.
Vertically on the edge of a presentation board.
Create branded beer bottles or wine bottles for client gifts.

Get taping!






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